Budget Hotel Xinyu Inn Changes Its Brand
Zhejiang Xinyu Inn Limited Company announced plans to change their name to "Zhejiang WHWH (We Hotel We Home) Hotels Limited Company", and in the meantime it will change the brand of all its affiliated hotels to WHWH.
A representative from Xinyu Inn disclosed that after the Chinese Lunar New Year, all of the seven Xinyu Inn hotels in Hangzhou would be changed to the clunky-sounding WHWH brand. Their eighth hotel in Hangzhou opening at the end of January will directly carry the "WHWH" brand.
At present, the company has 21 chain hotels, two travel service companies, a deluxe ship and a teahouse. It claims to be the fourth largest domestic budget hotel brand in China after Jinjiang Inn, Home Inn and Motel 168.
In 2006, 13 shareholders of Xinyu Tourism transferred their stakes to WHWH for RMB60 million, and they say the company will open 300 hotels in the next five years.
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