Visa Promotes Traveler Program In Macau
Visa International and the Macau Government Tourist Office have jointly launched the "Experience Macau with Visa" campaign, a 5-month program to encourage visitors' consumption in Macau.
Visa cardholders who spend in Macau will enjoy exclusive privileges and special offers at various participating outlets. In addition, they may also be entitled to instant lucky draws with chances to win prizes.
Having the Golden Week and the Summer holiday period within the duration of the promotional program, organizers of "Experience Macau with Visa" hope visitors from all over the world could "Experience Macau!" and, at the same time, the program could enhance the fame of Macau and boost consumption activities.
In 2005, the first "Visa Treasure Hunt" lucky draw attracted 11,000 entries. Last year, entries soared to 112,340, increasing 921% compared to the previous year, and resulted in an impressive transaction volume of US$5.5 million. Visa and MGTO decided to jointly launch "Experience Macau with Visa" between May to September. To arouse public's interest in the program, Hong Kong supermodel Amanda S. is appointed as spokesperson, and she will be coming to Macau in mid May.
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