NBTC Beijing Branch Becomes Eurail Agent In China
Eurail has signed with the Netherlands Board of Tourism & Conventions to authorize the company to be responsible for Eurail's public relations affairs in China.
With China's tourism market and its tourists becoming more mature in recent years, railway travel and cruise travel have become more popular among them. Eurail has therefore asked NBTC to be its agent in China market to better develop this big market of great potential and attract more Chinese travelers to use Eurail's products.
Statistics show that users of Eurail products are increasing dramatically each year and in 2006, the total passengers for Rail Europe reached 445,000, increasing by 18.3% compared with the year before. What's noteworthy is that Eurail's Chinese users increased to 2,789 in 2006 from 1,841 in 2005.
One of Eurail's most frequently purchased products is Eurail Global, a train pass that can be used in 18 countries in Europe.
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