Emirates Airline has recently flown beyond a new technological frontier by providing a gateway to China as well as the other 75 country sites across six continents in 10 different languages simultaneously, in a co-ordinated re-launch of its website at emirates.cn.

The new website  provides passengers with more features and options when making their travel arrangements online. Passengers can select their route from nearly 100 destinations on Emirates' network, find out what aircraft they are flying on, what entertainment they can enjoy while onboard, explore virtual tours of the in-flight products and even watch trailers of Hollywood blockbusters they can expect to see during the flight.

Emirates Vice President for Greater China Edwin Lau said, "Emirates' Internet sales are rapidly increasing and the new website extends our global reach, handing much more control to our customers and allowed them to feel the Emirates experience from their homes, offices and hotels, long before they board one of our modern aircraft."

One of the major advantages of the new Chinese site is the flight search and pricing system. Rather than just being presented with one price for a preferred time, passengers will be shown seat availability and prices for seven days either side of their requested travel date. This will give customers more opportunities to benefit from cheaper fares that may be available. On the payment side, the website currently accepts foreign currency cards and dual-currency cards.

Online customers can purchase tickets, confirm a booking, check-in online and choose their preferred seat. The booking process has been simplified, underlining the ease, flexibility and passenger-led nature of the new system.  With the airline's Internet sales doubling year on year, Emirates is again moving to meet its customers' online appetite.