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British Airways Targets Young Flyers
April 17, 2007 |
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| Category: World Travel News
British Airways is inviting young travelers to join an advisory board created to develop its brand and services in line with young people's thinking.
The British Airways Kids' Council, will consist of 12 young people, aged 8 – 14 years, from across the globe and will be chosen by a panel of British Airways marketing and brand experts.
Sara Thorley, British Airways Manager, China, said: "The aim of the advisory board will be to influence the way in which British Airways as a brand develops its services for this group of people. Children have great imaginations that are free from constraints, so can provide valuable insights and creative ideas. And above all, kids are very honest so will be able to teach us a lot about what really matters when moving a business forward and being in touch with the customer. As such, we'll be looking for honesty, good and unusual ideas, and a sense of fun when recruiting the members."
To apply to be one of the 12 members of the Kids' Council, young flyers should write 200 words in English explaining why they should be on the Council, the ideas they have and the things they enjoy most about flying.
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