Asiana Airlines and Kempinski Hotels held a signing ceremony at the Kempinski Hotel Beijing Lufthansa Center to begin collaboration in China.

Effective May 1, 2007, Asiana Airlines passengers who stay at one of the eight participating Kempinski Hotels in China and be able to earn 500 miles per stay. The cooperation between the two companies is expected to create synergies that will result in greater customer satisfaction and improved profitability.

Asiana Airlines, which has been actively promoting its mileage program in recent years due to customers' growing interest and participation in mileage programs, has been building customer loyalty by offering greater opportunities for members to accumulate miles. Similarly, Kempinski Hotels is hoping to tap into the lucrative Korea-China business travel market by participating in Asiana's mileage program.

Entering China in 1992 with its flagship hotel, the Kempinski Hotel Beijing Lufthansa Center, Kempinski Hotels currently offers luxury accommodation in nine 5-star properties in major Chinese cities and resort destinations. With another nine Kempinski properties currently scheduled to open in Hohhot, Huizhou, Qingdao, Shanghai, Tianjin, Wuxi X'ian and Yinchuan between now and end of 2010, Kempinski is already one of the major players in the important Chinese market with an impressive portfolio in key destinations.

Asiana Airlines has been a market leader in air travel between Korea and China since beginning service to China. It began flying to China in 1994, and currently it operates 161 flights weekly on 26 routes to 20 cities throughout China, servicing 1.95 million passengers per year. The airline has 20 offices in China and its coverage extends from China's major cities to mid-sized and small cities throughout the country.

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