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Gloria Hotels & Resorts Announces Rebranding
June 12, 2007 |
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Gloria International Hotels has been renamed to Gloria Hotels & Resorts and its logo will also change colors and have a few changes.
The logo color of Gloria Plaza Hotels has been changed to a dark blue color, which is a stronger corporate color, according to the company. The Chinese name has been to further differentiate the Chinese name of Gloria Grand Hotels and Gloria Plaza Hotels.
These changes are made to strengthen and standardize the corporate image of Gloria Hotels & Resorts as the group ventures into the future with more development of four star hotels with Gloria Plaza Hotel and five star hotels with Gloria Grand Hotel.
Gloria Hotels & Resorts is a hotel development and management company formed in 1992 as a wholly-owned subsidiary of COFCO (Hong Kong), the investment arm of China National Cereals, Oils and Foodstuffs Import and Export Corporation.
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