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Playboy Mansion Macao Heads For Asia
June 28, 2007 |
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Macao Studio City and Playboy Enterprises have announced plans to open a Playboy-inspired multi-faceted entertainment destination in Macao.
Named Playboy Mansion Macao, the approximate 40,000 square-foot entertainment destination will consist of numerous nightlife and entertainment options, dining, specialty retail elements and a Hugh M. Hefner Villa, which will be a part of the Macao Studio City complex that broke ground earlier this year.
Expected to open in late 2009, Playboy Mansion Macao will further strengthen MSC's wide spectrum of partnerships in retail and entertainment to provide a unique Asian experience to visitors from around the world and will extend Playboy's location-based entertainment business.
"We are very excited about this partnership. Playboy has chosen to locate the Playboy Mansion here in Macao, one of the fastest growing tourist destinations in the world. And we are very proud that Playboy shares with us our ambition to create a must-see and must-stay destination that we strongly believe will redefine resort entertainment in Macao," said Peter Lam, Co-Chairman of Macao Studio City.
"Our partnership with Playboy is a re-affirmation of our commitment to bring to Macao the very best in entertainment and retail," said David Friedman, co-chairman and co-chief executive officer of Macao Studio City. "We aim to make Macao the entertainment hub of Asia, and Macao Studio City the entertainment centre of Macao. Playboy is a world-renowned entertainment and lifestyle brand and the Playboy Mansion Macao is where the stars will be. Visitors to Macao Studio City will be able to play and stay like a star."
Playboy Mansion Macao will be designed as a modern expression of the Playboy lifestyle with local flavor by the visionary international design team of Studio Gaia. Playboy Mansion Macao will offer gaming as an extension of the gaming area of the complex, and will feature a contemporary interpretation of the famed Playboy pool and grotto and offer the ultimate overnight accommodations in the Hugh M. Hefner Villa.
Macao Studio City will be developed on an approximately 33-acre site strategically located "Where Cotai Begins(TM)", next to the new Lotus Bridge immigration checkpoint, linking the complex directly to Zhuhai's Hengqin Island. When completed, Macao Studio City will boast some of the most comprehensive entertainment and retail facilities of any single property in Macao, with theaters, arenas, television and film production facilities.
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