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New China Travel Agreement For Data Providers
July 4, 2007 |
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| Category: MICE News
The Pacific Asia Travel Association has inked a strategic partnership with the Nielsen Company, focused on delivering statistics, analyses and forecasts to the Asia Pacific travel and tourism industry.
The agreement includes a commitment to share information, facts and intelligence to support the reports and publications of both parties. The new relationship will also offer cooperation opportunities such as co-branded research and public relations studies, and joint workshops.
While the agreement will initially focus on the China market, the relationship will take a regional perspective with the participation of other markets throughout Asia Pacific.
PATA and Nielsen will begin rolling out a number of initiatives outlined in the agreement during the remainder of 2007. One of the first will be a China Outbound workshop, to be conducted by Nielsen at the PATA Travel Mart in Bali this September.
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