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Tianlun Unveils Rebranding For China Hotels
September 10, 2007 |
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With the strengthening of its market development and brand management, Tianlun International Hotels has unveiled three new sub-brands to further differentiate its hotel offerings in China.
These three brands are Tianlun Royal, Tianlun Rega and Tianlun Elite, which separately correspond to five-star, four-star and business hotels, respectively. A representative from Tianlun says that this step has been taken to clarify Tianlun's brand segmentation so as to serve customers with different demands. The sub-brands are reportedly mature enough to enter the market now as separate entities.
Tianlun International Hotels and its three sub-brands will use their new logos. Tianlun's main logo will be simplified with classical elegant touches. The logo for Tianlun Royal and Tianlun Rega will follow the design of the group and be presented with distinguished colors. Since Tianlun Elite is a unique brand for commercial guests, the logo is reportedly characterized by elegant simplicity.
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