The Hong Kong Tourism Board has welcomed the policy initiatives announced by the Hong Kong Chief Executive The Hon Donald Tsang, which will further enhance Hong Kong's tourism competitiveness.

HKTB Chairman The Hon James Tien says, "We support the ten major infrastructure projects outlined in thepolicy address. In particular, the proposed transport infrastructure, such as the South Island Line and the Sha Tin to Central Link, will add to the city's state-of-the-art and efficient public transport system, which is extremely popular with visitors, and enhance their overall experience of Hong Kong."

Tien says he hopes that under the application list for the sale of government land, the government would earmark additional sites in the easily accessible prime locations strictly for hotel use, especially the development of first-class hotels, so the tourism industry can have further capacity to accommodate high-yield visitors.

"We are strongly encouraged by the government's commitment to promote Hong Kong's exhibition and convention tourism, and support the proposal of setting up a cross-sector steering committee," Tien added. "As part of our ongoing effort to develop the MICE segment, the HKTB has recently conducted a comprehensive study to understand the latest MICE trends in different markets. The study's findings will enable us to tailor our strategies. Indeed, plans are in hand to roll out a series of targeted promotions in overseas markets. For example, we will conduct seminars to highlight Hong Kong's advantages to the MICE organizers in the UK and France later this month."

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