Global Hotel Alliance, one of the world's largest alliance of independent hotel chains, is holding its bi-annual CEO meeting for the first time in China at the end of November, hosted by the recently-opened Skyway Landis Hotel in Shanghai.

GHA is making the most of the presence of its CEOs in China to host customer events in Shanghai and Beijing, as it embarks on a major effort to capitalize on the growing internal and outbound Chinese market. GHA already boasts 19 member hotels in China (10 Kempinski, 2 Landis, 5 Marco Polo, 2 Pan Pacific) and GHA now has more hotels in China than in any other country, apart from the United States. A further five hotels will open in 2008.

Christopher Hartley, GHA's CEO, says, "All of our member brands recognise the potential for China to become one of the most important travel markets in the world. Already four of our seven brand members have a presence in China and the others are seeking opportunities; but China also represents huge outbound potential for our members and that is why our CEOs all wanted to hold a meeting in China, so they could witness first-hand the extraordinary developments in this dynamic country."

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