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Travel Agencies Adjusting Products To New Holiday Policy
December 11, 2007 |
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On December 7, the State Council of the People's Republic of China approved in principle the modification of legal holidays in China.
The focus is on one-day holidays by adding Tomb Sweeping Day, the Dragon Boat Festival, and the Mid-Autumn Festival. As the result of that, there will be five short holidays.
Many travel agencies say will unveil a series of new products as short-haul tours between 4 and 6 days to adapt to the new holiday policy. Zhang Xiaoqing, manager of marketing department of Beijing Jiedajiaqi International Travel Service, told local media that although May Day Golden Week has been reduced to one day, except for Tomb Sweeping Day, the other four short holidays (plus May Day) are possible to be new prime times for traveling. The travel agencies will pay more attention to short-haul outbound markets like Hong Kong, Macau, and Southeast Asian regions, as well as domestic tour routes to the rural areas surrounding the cities.
In addition, this adjustment of legal holiday will also bring new changes to the hotel industry. In the past the hotel occupancy sometimes fell during Golden Week periods in the major cities because the business events decreased. But this new holiday policy will be favorable for steadying tourist resources of high-end hotels and improving those hotels' occupancy rates in other times of the year.
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