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Accor's Pullman Opens New China Hotel
December 13, 2007 |
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Pullman, the Accor group's new chain of upscale non-standardized hotels, is opened 12 hotels around the world one one day, including it's newest china location at Pullman Dongguan.
Pullman's global expansion will focus on international business and leisure destinations. Some 55% of the Pullman chain will be in fast-growing countries in the Middle East, Africa, South America, Asia and Eastern Europe and 45% in mature countries in Western Europe, North America and the Pacific.
In the medium to longer term, Accor's ambition is to develop a worldwide chain of 300 hotels by 2015 at a rate of 25 new hotels a year.
By relaunching Pullman, Accor plans to consolidate its position in the upscale hotel market by targeting business travelers more accurately. The Pullman chain strengthens the coherence of the group's portfolio of brands and makes its offer clearer and easier to understand. While Sofitel moves up-market to position itself in the upper upscale and luxury segments, Pullman provides a new and original offer of services that meets the criteria of excellence of upscale hotelery.
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