Preferred Hotel Group says it grew significantly in 2007, welcoming more than 75 properties to its four brands worldwide, and it plans more growth this year in Asia.

The acquisition of its fifth brand, Historic Hotels of America, in October 2007 added another 200 members bringing the total Preferred Hotel Group collection to over 600 members. Growth also came from exclusive new strategic partnerships including Preferred Residences with Interval International and Preferred Golf Club with American Express.

"Asia Pacific is a region of great importance to Preferred Hotel Group. We are committed to driving increased sales to our hotels and growing membership in all brands," said John Ueberroth, chairman and CEO, Preferred Hotel Group. "We believe our combination of innovative thinking and strategic global growth will make 2008 a defining year for us in the region."

Member hotels in Asia Pacific increased from 30 to 45 last year and the regional portfolio is projected to reach 70 hotels by the end of 2008. Preferred Hotel Group's proprietary distribution system and web booking engine delivered double-digit growth in Asia Pacific of 72% in total room nights and 82% in room revenue, while the overall revenue in the region exceeded 2006's record level by 42% increase.

New member hotels were concentrated in China and India, as well as the bustling city of Tokyo. To promote continued regional growth, Preferred Hotel Group will expand the management team in key Asia Pacific locations of Hong Kong, Singapore and Sydney. The addition of seasoned executives will ensure that member hotels continue to benefit from the organization's expert Revenue Management, Sales and Marketing professionals.

 Loading ...

Comments are closed.