Swire Properties announced the formation of Swire Hotels, and the opening of its first of four hotels in Greater China, beginning this summer with The Opposite House, Beijing, the first property to be managed by the new company.

"The development of Swire Hotels enables us to build on our strengths in mixed-use development, while our own quality hotel projects will add value and synergy to our investment property portfolio," said Keith Kerr, chairman of Swire Properties.

Swire Properties has extensive experience in developing properties for world class hoteliers, both in Hong Kong and overseas. It has a 75% interest in the Mandarin Oriental hotel in Miami, Florida and in Hong Kong has a 20% interest in each of the JW Marriott, Conrad Hong Kong and Island Shangri-la hotels at Pacific Place and in the Novotel Citygate.

Swire Hotels has been formed to create and manage small luxury hotels in Hong Kong, Mainland China and the United Kingdom, providing a new luxury experience for travellers who seek individuality, style and personalized service. In Hong Kong and Mainland China, the hotels will be an integral part of Swire Properties' retail and office developments. The first hotel is the 99-room The Opposite House in Beijing, opening in the summer of 2008, offering an exciting new dimension to The Village at Sanlitun, the company's first retail development in Mainland China and one which is set to become Beijing's cosmopolitan centerpiece. This is to be followed by the opening of a 117-room luxury hotel in Pacific Place, Hong Kong, in the summer of 2009 and a 100-room hotel at Taikoo Hui in Guangzhou in 2010.

Swire Hotels is also to manage a 343-room lifestyle business hotel called East, to be opened in Taikoo Shing, Hong Kong, in 2009.

In the United Kingdom, Swire Hotels is developing a collection of luxury boutique hotels to be launched in 2009. Properties have been acquired to date in Bristol, Cheltenham, Exeter and Brighton.

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