Accor announced its largest expansion in Vietnam with the launch of its upscale Pullman and mid-scale Mercure brands, and the expansion of its well-established Novotel brand.

Accor said that three Pullman hotels would be developed in Vietnam — two in the country's northern Lao Cai region and one in Vung Tau. Pullman Lao Cai, Pullman Sapa Resort and Pullman Vung Tau will be the first internationally branded hotels in two of Vietnam's rapidly growing tourist regions.

Pullman hotels target the business and conference markets in particular. They will typically be located in the heart of large international and regional cities, and close to major airports. The launch of the Pullman hotel brand is part of Accor's drive to reposition its brands, which will in particular elevate the Sofitel brand into the luxury segment. This strategy has created the opportunity to launch Pullman, a new brand of hotels clearly positioned in the upscale segment.

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