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IHG Pushes Economy Travel In Taiwan
April 10, 2008 |
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InterContinental Hotels Group announced the signing of its first Holiday Inn Express hotel in Taiwan.
The hotel will be located in Taichung and will be the city's first global hotel brand. Holiday Inn Express is one of the fastest growing brands in the hotel industry, opening on average two hotels a week in the world. This latest development represents a key milestone in the ongoing expansion of Holiday Inn Express in Asia Pacific.
The 169-room Holiday Inn Express Taichung Park, which will be part of the Sunshine Plaza shopping complex, will open in August 2008. It is close to the city's central business district and will offer easy access to major transportation links, including a major train station, bus terminals and a road network that connects Taichung to all other parts of Taiwan.
"We are delighted to be partnering with Esse Commerce Development Company to bring our award-winning Holiday Inn Express brand to Taiwan and Taichung City,” said Gary Rosen, senior vice president, sales and marketing, IHG Asia Pacific.
Holiday Inn Express has expanded rapidly across the globe. In mainland China, there are currently 11 hotels open and 20 new hotels in the pipeline. The brand is now available in major cities such as Beijing, Shanghai, Tianjin, Shenzhen and Dalian, as well as Hong Kong.
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