Starwood says its new lifestyle hotel brand, aloft hotels, will finally be opening in Beijing in July 2008.

The aloft brand was formally launched in Asia Pacific at the Hotel Investment Conference in Hong Kong in late 2006, and the aloft Beijing, Haidian will be the first aloft in Asia Pacific and will be joined by other sister hotels to be opened in Sydney, Australia and Bangkok, Thailand. It is located in the western part of Beijing's Science and University Town by the 4th Ring Road. aloft Beijing, Haidian will be part of an integrated mixed-use complex including the Four Points by Sheraton Beijing, Haidian Hotel and Serviced Apartments.

Aloft Beijing, Haidian features 186 urban-inspired, loft-like rooms and suites with 2.74-meter ceilings and oversized windows to allow for more natural light and connectivity ports for multiple electronic gadgets such as PDAs, cell phones, mp3 players and laptops. The centerpiece of the guest aloft room is the signature bed, and large bathrooms that complement the guest experience with oversized walk-in showers and amenities created by bliss spa.

"We are confident in bringing in the metropolitan mood and feel to Beijing, and extending the aloft brand throughout China and Asia Pacific. This will be a unique experience where a refreshingly designed guestroom meets a sassy social interplay community. With our see green program, we also empower each guest to make ecologically-responsible choices." says Zhang Lei, the general manager of aloft Beijing, Haidian.

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