Beijing, China (October 27, 2009) /ChinaNewswire.com/ — 51MICE.com (www.51mice.com), China's leading travel search engine and directory for the MICE (meetings, incentive travel, conventions, and exhibitions) sector has unveiled advanced search features after consultative feedback from top MICE providers at Marriott, Carlson, and Starwood and travel buyers from domestic Chinese firms. Along with a near-infinite opportunity to do keyword searches on hotels and meeting venues in China, the advanced search features now provide over 20 million verified ways to search the Chinese Internet travel directory at 51MICE.com.

"With meetings and corporate events at many hotels in China accounting for more revenue than room bookings alone, every major hotel or meeting venue in China has a designated MICE director or manager to deal with the large business growth in this sector," says Paul Doyle, president of the 51MICE.com service. "Our new, advanced features offer corporate buyers an immediate result to assist them in buying MICE services in China. Our additions are the direct result of surveys and feedback from both MICE venues in China and top Chinese corporate travel bookers."

Now located on the front page of 51MICE.com is an exhaustive way for corporate travel bookers and meeting planners to target the best venues for holding conferences and booking large blocks of rooms for corporate activities. Among other great services, the new search features give users the ability to search for the number of passenger elevators located in each hotel or conference center; the height of the ballrooms within each venue; whether natural light is available in meeting rooms; whether the meeting rooms have obstructing pillars; and how many rooms can be booked for corporate events at hotels.

While 51MICE.com is free to use, registered users of the site have additional data available to help them in formulating plans for creating corporate travel itineraries. Photos of venues and specific venue contact data are available to registered users. 51MICE.com also provides over 60,000 different RSS feeds, which provide users a great way to monitor changes in venues' details and to stay abreast of the latest MICE news.

Updated continuously, 51MICE.com delivers a clear Chinese-language destination where corporate travel planners can come to one place to search and compare the best hotel rooms, ballrooms, meeting rooms, and conference facilities. For more information, please visit www.51MICE.com.