Two leading research and consulting organizations for the Chinese tourism market, China Outbound Tourism Research Institute and Dragon Trail, signed a partnership agreement during China International Travel Mart held in Kunming.

The two parties will cooperate on comprehensive research, social media and other digital marketing activities for the Chinese tourism market. Germany-based COTRI focuses on analysis and consulting relating to the Chinese outbound tourism market. Dragon Trail is a professional digital marketing and social media service provider focusing on China's outbound tourism and domestic markets. Dragon Tail has offices in China and Canada.

Wolfgang Georg Arlt, the founder and director of COTRI, commented that product adaptation, training programs, and social marketing are all necessary parts for successful cross-culture tourism offerings. He added that COTRI and Dragon Trail would provide the tourism industry both inside and outside China with a strong source for all services needed to develop the fast growing and segmenting Chinese tourism market. By combining the advantages of the two companies, they can provide a competitive edge to travel brands entering the Chinese market, in addition to working with travel agencies and tour operators in China.

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