According to an official of Ctrip.com's hotel department, hotel prices in major tourist cities like Guilin and Lijiang fell after the Spring Festival an average of 25%; while hotel reservations are up by 50%.

According to an official from the Hainan Provincial Tourism Development Commission, Hainan province will promulgate documents to regulate the market price of hotel rooms, set up an information publishing system, and to urge hotels to be self-regulating.

SilkAir, the regional wing of Singapore Airlines, will be mounting additional flights during the festive Chinese New Year period to cater to increased demand from travelers.

To mark the scheduled opening of The Westin Tianjin, in February 2010, representatives from the Beijing media were invited to join the Westin Renewal Journey in The Westin Beijing Financial Street — to showcase the first Westin in Tianjin. During the event they were able to experience traditional Tianjin culture — YangLiuQing New Year Painting.

News from the Mianyang Tourism Bureau of Sichuan province is a reconstruction plan for the city's tourism which was damaged by 2008 earthquake.

As a result of the increasing influence of the global financial crisis and taking advantage of its ability to extend its network through its membership of Star Alliance Air China, one of the largest airline companies in China, plans to reduce its investment on international routes.

In the ongoing global financial crisis China, with its large travel market, has become a target destination for foreign travel service providers looking for business.

The 44-floor Television Cultural Tower in Beijing housing the new 241-room Mandarin Oriental Hotel, which was due to open in the summer of 2009, was gutted by fire on February 9,  the last night of the Chinese New Year.

Three famous Chinese film stars, Fan Bingbing, Fang Zhongxin, and Zhong Liti, stayed at the Sheraton Changsha Hotel during the traditional Chinese Spring Festival period. During her stay Fan was welcomed by the hotel's director of sales and marketing, Henry Zhang.

The China National Tourism Administration and the National Bureau of Statistics of China have jointly released statistics on the performance of China's travel market during the recent Spring Festival holiday.