China Southern Airlines has announced that it will be launching new Guangzhou-Beijing-Dubai service, starting Thursday, June 17.

The new Boeing 777 service (China Southern flight numbers CZ331/332) will depart each Tuesday and Thursday from Guangzhou at 18:20, arriving at Beijing at 21:05, then departing from Beijing at 22:20 and reaching Dubai next day at 03:40 a.m. (local time). With return flights every Wednesday and Friday, departing from Dubai at 05:00 a.m. (local time) and arriving at Beijing at 18:00 before reaching Guangzhou at 23:00.

China Southern Airlines is the only carrier in Mainland China offering service to the Middle East, noted Mr. Li Kun, Vice President, China Southern Airlines.

He explained that China's largest airline launched twice weekly flights on the Beijing-Urumqi-Sharjah route in 1996 and one weekly service between Beijing-Urumqi-Dubai in 2003. This brand-new Guangzhou-Beijing-Dubai service will be China Southern's third route to the Middle East, further enhancing the carrier's market share in the region.

Dubai International Airport is considered the Middle East's premier and busiest airport. In 2003, a total of 18 million passengers passed through the airport registering a 13% growth over 2002. The ACI traffic statistics have ranked Dubai International Airport as one of the fastest growing airports in the world. Currently the Chinese export of labor in petroleum sector is keeping sustained increase as well as other laborers exported to Africa via Dubai. Dubai is aiming to lift its visitor numbers from 5 million a year — currently accounting for 17% of the emirate's gross domestic product — to 15 million by 2010.

With more and more increasing trading exchanges between China, the Middle East and Africa, there are an increasing number of Chinese businessmen traveling to the United Arab Emirates. Especially the opening of the first ever China Town in Dubai in September this year will attract many a Chinese citizen to travel there.

Additionally the Arabian Chamber of Commerce reports that approximately 6,000 people reside in China's Wenzhou and there even is an Arabia Town in Yiwu. China Southern Airlines will establish a favorable connection through traffic tariffs to attract the Middle East businessmen in this region.