Accor China held its first China-wide Marketing and Communications Workshop in the newly opened Sofitel Plaza Xiamen from September 14 to 16 September.

A group of 26 public relations and marketing professionals from Accor hotels all over China participated in this 3-day workshop where they are shown how to convey Accor's culture and values effectively in external communications.

Accor currently operates 28 hotels in China and with another 16 hotels under development, public relations play a vital role in raising its profile and that of its brands: Sofitel, Novotel, Mercure and Ibis.