The Singapore Tourism Board has moved its office from Shanghai to Beijing in the hope of expanding the travel market in the northern parts of China.
Singapore attracted up to 850,000 Chinese tourists in 2005. However, most of those tourists were from southern or eastern China where the Singapore Tourism Board now thinks the market has been saturated.
Liu Jin, general manager of Wotrip, one of the largest organizers of southeast Asian trips in Beijing, tells local media that southeast Asia travel, represented by Singapore travel, still remains the first choice for outbound Beijing tourists.