Chinese travel website Yoee.com is hoping Americans will want to come to China. The website has hired the former chief executive of Hawaiian Airlines and a former China hotel industry executive to start a company capitalizing on travel to and from China.

Yoee is a leading Chinese online seller of air tickets in China through its website yoee.com. Yoee provides customers access to 100,000 flight routes from 400 domestic and international airlines. By leveraging the real-time connections with the dominant China GDS Travelsky, Yoee developed the first also premier website for real-time booking of air travel online.

Yoee was founded in part by the biggest airline ticketing consolidator in China, Foreign Enterprise Air Service Beijing (FEAS) in July 2003.

Paul Casey, former chief executive of Hawaiian Airlines and the Hawaii Visitors and Convention Bureau, will act as interim chief executive of Yoee US Inc.

Yoee US' co-founders are Philip Bossert, former chief executive of the Hawaii High Technology Development Corp., and Liwei Kimura, a native of Beijing who was Starwood Hotels and Resorts' first business development specialist in China.

The company is seeking to raise $6 million in its first round of financing to compete with China travel English-language stalwarts like ChinaTravelNow.com and ChinaPulse.com.

The company is a joint venture of two firms Yoee.com and Panda Group.