Sabre signed an agreement to provide Air China marketing and analytical technology to analyze booking information to support the carrier's marketing, sales, strategic network and planning decisions.
This agreement is the first contract in China for market information data tapes (MIDT) tools, which analyze global distribution system (GDS) bookings.
Air China will process its MIDT data through the Sabre WiseVision Data Services to turn large volumes of complex booking transactions from GDSs into mission-critical competitor information that can be used to make timely and fact-based operational decisions.
In the world's fastest growing marketplace, the move by Air China to employ the latest in business intelligence, paves way for other emerging airlines in the region to adopt the same standard of competitive best practice.
As a preferred long-term partner of Sabre Airline Solutions, Air China has already deployed the Sabre AirFlite Planning and Scheduling Suite to optimise its flight scheduling operations.
Sabre Airline Solutions is the Asia/Pacific market leader in aviation technology. The company has experienced rapid growth in China and is working with the major airlines including Air China, China Eastern and China Southern. Sabre Airline Solutions recently established its Asia/Pacific headquarters in Shanghai as part of its move to advance the company's strategic business agenda in the world's fastest growing market.