Hilton International announced the launch of its new personalised and dynamic Ebrochures as part of its strategy to increase online business to 25% over the next three years as more customers move online to shop and buy hotel products.
Global travel trends show that one in two people currently use the web to make a purchase decision and that the travel industry is the largest sector with 34% share globally. In the US alone, online channels will generate 60% of gross travel bookings by 2008. PhoCusWright predicts that the number of reservations made via hotel brand websites will continue to increase by over 60% by 2008.
Mike Ashton, SVP, Marketing, Hilton International comments: âThe hotel industry is experiencing a phenomenal growth in online reservations. Our Hilton branded websites are key sales and marketing tools offering the best choice for customers with unrivalled, real time information, latest offers and best rates guaranteed. Hilton receives 3,000 bookings per day on its websites with over 4 million visits a month. Delivering bespoke and dynamic online Ebrochures is an important step in our strategy to increase online bookings and to deliver innovative tools for our customers. In the first trial month 300,000 pages of personalised Ebrochure content have been researched.â?
The Ebrochures, which replace the printed Hilton Worldwide Directory, are available on nine Hilton and Scandic branded websites in seven languages and provide current and comprehensive information for over 400 Hilton and 130 Scandic hotels. When using broadband, 10 pages of colour content can be delivered per second and a 20-page Ebrochure can be created in 2.5 seconds.