Focusing on Turkey's largest city, Istanbul, the Embassy of Turkey in China has indicated their intention of utlilising the exhibition space to showcase Turkey's interesting cultural insights and its unique Turkish delights during BITE at the Beijing Exhibition Centre.

Mehmet Olcel, Counsellor of Turkish Embassy, Culture & Information Section in China said, "This is the first time we are participating in BITE. We were very impressed with the presentation of BITE 2005. We strongly believe that BITE 2006 will be bigger and it shall attract the attention of both people within and outside the travel industry, which will surely be effective in attracting more visitors to Turkey."

Recognizing the international trend of travellers gravitating towards more unusual and authentic places such as Istanbul, the capital cleverly positions itself as a present-day marvel: the cradle of civilization.

Maintaining an impressive exhibitor turnout, 196 international exhibitors from 56 countries and regions and 245 Chinese exhibitors from 23 China provinces will be exhibiting alongside Turkey in the 10 halls dedicated to BITE 2006.

The 2006 figures indicate a 10% increase in the number of participating countries and regions. BITE 2006 will also see an increase of more than 55 percent of the total gross floor area to 20,024 sqm exhibition hall space and is slated to move and shake the international travel industry with greater velocity.