The first travel marketing experts committee in China, China Destination Marketing Experts Committee, has been founded in Yangshuo County of Guilin, Guangxi Zhuang Autonomous Region.

Professor Shen Zuxiang from Fudan University, who is chairman of the committee, says that the committee operates as an NGO aimed at improving the travel marketing sector in China.

Following its foundation, the committee will carry out the latest concepts and methods of global marketing management in order to strengthen the cooperation among those scenic spots, hotels, travel agencies, investors, academies and media hat become part of the alliance. It will also serve as a platform for information exchanges, investigations, resource audits and development to improve the entire travel industry in China.

The Committee has invited 30 experts in China as the first batch of members.