Paving the way for fresh marketing initiatives, Marco Polo Hotels has appointed Simon Pearson as vice president, sales and marketing.

Pearson, who has worked with groups such as Hyatt International, Hilton International, Intercontinental Hotels and The Peninsula Group, comes with international experience that includes assignments in Khartoum, London, Singapore, Sydney, Cairo, Broome, and Hong Kong. He will take the lead on several planned marketing initiatives, including the possible set-up of its own central reservations and call center facility as well as further development of its Tai Pan loyalty program.

Well-known in the industry as an accomplished marketing strategist, Pearson has been responsible for the development of innovative multi-unit sales and marketing programs including brand, communications and distribution initiatives.