Philadelphia Launches Service For Outbound China Market

The Philadelphia Convention & Visitors Bureau in the United States has expanded its international marketing initiatives to reach travelers in China and Japan with the launch of its new Japanese and Chinese Web sections and visitors guides.

According to the U.S. Department of Commerce, Office of Travel and Tourism Industries, travelers from Asia rank as the number two market after Western Europe in overseas visitation to the U.S. and to Philadelphia. In 2005, Philadelphia attracted 18,000 visitors from Japan and 8,500 visitors from China. On average, Chinese travelers spend more during their stay than visitors from other countries.

The Chinese and Japanese language-specific sections can be accessed from a link on the PCVB's home page. Because there are two versions of the Chinese language, simplified and traditional, there are separate sections for each. Both the Chinese and Japanese sites offer destination information, including tours and attractions, shopping, hotels, restaurants, entertainment, special events, sports, and transportation. The Web sections also include specific information that is tailored for each country, including itineraries and sporting events that may be of interest to these markets.

"We created the new Web sites and visitors guides to meet the demand of the growing travel market from China and Japan and in anticipation of US Airways' direct service between Philadelphia and Beijing scheduled to start in 2009," said Fritz Smith, vice president of tourism, PCVB. "In addition to the new air service, a ‘memorandum of understanding' (MOU) recently announced by the U.S. – China Joint Commission on Commerce and Trade (JCCT) will facilitate Chinese group leisure travel to the U.S. starting in the spring of 2008, resulting in an increase in visitors from China."