The OCT Group and CITS Group Corporation have signed a framework agreement to set up a strategic cooperation relationship.
The two parties will follow the principles of complementary advantages, resource sharing and working on a mutual benefit basis. They will cooperate in areas including business, brands, management, talent, industrial standards, and capital.
According to the agreement, their business cooperation will allow CITS to share OCT's scenic spots resource while OCT will share CITS' customer resource market. The two parties will jointly hold major marketing activities and promote both brands on each other's websites. For human resources in scenic spots and travel agencies, the two parties will communicate with each other on best methods to follow.
Through this cooperation, the two groups aim to enhance the Olympic tourism market for the 2008 Olympic Games, build comprehensive tourism groups with international influence and establish national brands in the tourism industry.