Accor's Pullman Brand Gains China Momentum

Accor has announced the official introduction of its new upscale brand, Pullman, into the China market.

Announcing the entry of Pullman brand into the Chinese market, Accor Asia Pacific Chairman and COO, Michael Issenberg, said that Pullman would be one of Accor's fastest growing brands in the Asia Pacific region. "There is great scope for both new-build and re-branded Pullman hotels in Asia," he said. "With economies throughout Asia continuing to grow strongly, and with the corporate and meetings sectors being particularly fast growing markets, the Pullman hotel brand is being launched to meet a clear market demand."

Five new Pullman hotels will be launched between 2008 to 2010 of which Pullman Dongguan Forum has become the first one in China after its opening in the middle of March. This announcement follows the launch of the Pullman brand in Europe last December, which saw 10 Pullman hotels debut in France, Germany and Belgium. In Asia, the brand was introduced at the beginning of 2008 with the opening of Pullman Bangkok King Power, the first Pullman hotel in Asia.

By the end of 2008, the Pullman network will consist of 56 hotels and over 13,000 rooms in 23 countries in Europe, Asia-Pacific, the Middle East and South America. In the medium to longer term, Accor's ambition is to develop a worldwide chain of 300 hotels by 2015, with 100 hotels in Asia-Pacific, growing at a rate of 25 new hotels a year.

The Pullman name derives from the opulent Pullman railway carriages that changed the face of overnight railway travel in America – and later in the UK and Europe from the 1860s. Pullman, specifically designed for business travelers, is the upscale portfolio brand of Accor. Typically located in the heart of large regional and international cities and close to major airports, Pullman hotels will provide creative services and excellent meeting facilities that distinguish the hotels from other brands in the market. The new brand's main ambition is to provide an offer that creates a balance between convivial hospitality, tranquility and connectivity for men and women traveling on business and whose expectations are not entirely met by the market's current offer.