Preferred Hotel Group has welcomed Aegean Conifer Resort Sanya as its newest member.
Aegean Conifer Resort Sanya has also become the first resort hotel that the group has signed-up in China. Headquartered in Chicago, Preferred Hotel Group owns more than 600 member hotels worldwide throughout 65 countries and areas. Although the group has signed-up about ten business hotels in mainland China, focusing on major cities such as Beijing, Shanghai and Guangzhou, it will attach especial importance to Sanya. The group said that for high-end tourists from USA and Europe, the resort hotel is one of the most popular styles and it also is very helpful for local tourism development.
With Aegean Conifer Resort Sanya joining, Preferred Hotel Group has formally entered the Chinese resort market and taken Sanya as its prime location. Through the cooperation with Preferred Hotel Group, the hotel is expected to welcome an increasing number of international guests especially from the USA and Western Europe. The Sanya Tourism Development Bureau says that it is a good opportunity for Sanya to develop in the high-end markets of the USA and Europe.