The year 2008 saw great competition among all hotel spa brands. Many star-grade hotels in China see a spa as the epitome of high-end service so that the sizes of spa promotions are increasing. A survey on spas in hotels indicates that if a five-star hotel has its own spa facilities, guests will stay for 32% longer.
Spas are popular because when business guests have finished their hectic schedule they can take advantage of the high-end service facilities in the hotel, and they become accustomed to spoiling themselves. In a spa room there are dim lights, an elegant environment, soft music, and comfortable service — offering business guests an ideal opportunity to relax and escape from the pressure of work and to be refreshed in mind and body. According to statistics, at present, most consumers who select spa services in the star-grade business hotels are male guests, and they also show a higher brand loyalty than female guests. Many business guests became loyal clients of a hotel due to its spa.
Creating a unique spa brand will help improve brand awareness and loyalty. For both own brand and co-branded spas, service is the most important thing. The assignment of service items, the professional skills of the staff, and the localization of brand service can reflect on the hotel's service levels. Feedback for this month's issue indicates that traditional Chinese medical massage has become a signature service offered by international brand hotels in China — a striking example of regionalization of star-grade hotels in China.
To integrate spa brands into a hotel's concepts and combining with local culture can enrich the hotels' brand image and bring business guests an extraordinary experience, making the spa a trump card for improving customer loyalty.
Marco Polo Parkside, Beijing at 78 Anli Road, Chaoyang District Beijing is home to Club-S a 2,500 square meter spa featuring five feature rooms: China, India, Japan, Middle East and Thailand together with the first hair saloon in Beijing to offer a professional hair spa concept, using Wella Sp products.
The spa's 158 square meter gym offers different group exercise training including yoga, meditation, aerobics, and aqua yoga while a glassed-roof swimming pool offers natural light, and a 40 ºC vortex. The pool bar serves snacks, tea and soft drinks.
Meeting facilities include: the 500 square meter Beijing Ballroom which is one of the city's largest pillars-less ballroom facilities, the 320 square meters Rome Ballroom, plus eight multi-function rooms, offering layouts ranging in size from 40 square meters to 120 square meters. All of these can be connected and have natural light. Two VIP Rooms which are called the China Suites feature private lounge, bar and dining. All facilities include state-of-the-art audio-visual equipment and wired or wireless Internet.
Describing their facilities the management says, "We are the biggest spa operation in our district. We offer the most proper spa treatments. We pride ourselves on a complete concept of wellness and offer total health solutions and health management."
Grand Millennium Beijing in Fortune Plaza, 7 DongSanHuan Middle Road, Chaoyang District, Beijing is host to Spa by MTM.
Spa by MTM has 12 suites including three Signature Couple Suites and nine treatment rooms, all of which are named after the MTM essence formulations such as Fermiskin, Ginkgo and Hoelen. Spa by MTM Beijing has equipped all the rooms with Jacuzzi or Shower and has a "Reflexology Zone" to heal pain and restore vitality. Therapies are centered on massage, body scrub and bathing.
To continue the custom-blended skincare philosophy, professional spa therapists diagnose each customer's physical and mental needs, and pick the most suitable essentials to add in the treatment in order to maximize its benefits. Combining Oriental, Japanese and Western techniques, all massage treatment ingredients are custom-blended to personalize the treatment.
Signature treatments in Spa by MTM Beijing include a rejuvenating ginger treatment and a refreshing Japanese sake bath.
For the MICE market there are extensive meeting and conference facilities. For example, the hotel offers a 1,000 square meter pillar-less grand ballroom and 11 other function rooms fully equipped with the latest technology.For MICE clientele the hotel offers a total rejuvenation package which includes hotel accommodation with Spa by MTM Beijing Spa Treatment.
Describing the Spa the general manager says, "The uniqueness of SPA by MTM lies in staying true to a concept of "Custom-blended Skincare, As Unique As You Are", all treatments are formulated with spa consultants' professional analysis and care, meeting customers' physical and spiritual needs. Only the most suitable essential and aroma oils are prescribed to ensure every treatment reaches its maximum effect."
The Westin Beijing Financial Street at 9B Financial Street, Xicheng District, Beijing. Features the Heavenly Spa by Westin on the third floor of the hotel.
The Heavenly Spa by Westin fuses modern spa therapy with ancient Chinese traditions. The six spa rooms and two suites are named after the seven pillars of wellbeing and equipped with the latest in hydro and lighting therapy. Treatment rooms provide guests with the opportunity to have their spa treatment in total privacy – with futon style massage beds; Vichy showers and heated marble benches for body scrubs and wraps; infinity bath tubs and drenching rainforest showers – with specially programmed colored lighting in blue, gold, green and purple hues to inspire calm; as well as aromatic steam rooms with selected scents such as lavender or white tea permeate to help balance and restore.
The spa suite is designed for two people to retreat for a half day and provides two massage beds, giant baths and rainforest showers, tailored spa cuisine menus and a private sanctuary lounge complete with LCD television screen.
The Heavenly Spa by Westin offers a range of packages and treatments to suit everyone from weary travelers, to guests seeking a moment of relaxation or relief from muscle aches and pains. The spa offers all-inclusive signature packages such as the Westin Wonder comprising of a full body massage, invigorating scrub, and hydrating bath designed to offer guests a two-hour relaxation experience. For couples the heavenly enclosures are offered with treatments in the renewal spa suite complete with steam, infinity bath, rain forest shower, and LCD screen.
The spa also offers "Rain and Rollerssage" massages: rain utilizes heated red wood sticks filled with wheat to relieve tension and simulate the sound of falling rain; rollerssage uses heated semi precious stones to impart their healing properties into fatigued and tired muscles.
All meeting rooms in the hotel have natural light and contemporary furnishings, with complimentary wireless Internet access and state of the art audiovisual capabilities. The Treasury Ballroom boasts vast seven-meter high ceilings and can cater for up to 900 people.
Located on the same floor are six smaller meeting rooms perfect for seminars, conferences, presentations or smaller special occasions. A dedicated team is on site at all times to provide support and assistance. The spa offers seasonal and off peak promotions such as discounts during off peak periods, seasonal discounted treatment packages, wedding spa packages, and spa and accommodation packages. These are also available to the MICE market.
The hotel management says, "The spa was the first Heavenly Spa by Westin to open in China and is meticulously aligned with the Westin brand; it shares common core values and branding therefore providing guests with a seamless and renewing hotel experience.
"The spa uses award winning "Comfort Zone" spa products imported from Italy for all treatments, providing rich aromatics inspired by the Orient, Arabia, India and the Mediterranean to soothe, restore and nurture during the range of massage treatments, body scrubs, wraps as well as facials and other beauty services.
"Guests have the option of choosing from a specially designed spa cuisine menu in the comfort their treatment room. It features dishes that are low in calories and utilize healthy cooking methods such as steaming, grilling and baking. Many of the dishes on the menu were created to compliment and match the various treatments on offer, and to replenish the body after various treatments with light, healthy and nutritious meals."
JW Marriott Hotel Beijing at 83, China Central Place, Jian Guo Road, Chao Yang District has the Quan Spa which is inspired by the concept of water as a source of life. Exclusive water-based treatments and therapies are designed to harness the natural healing powers of water to create harmony and balance between the body and the mind. Spa packages and services include bath therapy, massage therapy, face therapy, nail therapy, escapes, endermologie for body, cosmecanique for face and lifestyle therapy.
For meetings there are total of 1,800 square meters of function space, a 1,294 square meter Grand Ballroom divisible into six sections, and five function rooms with size range from 60 square meters to 90 square meters. Audio visual services on site, high speed internet access in all meeting rooms, wireless internet access connection available in the entire function space.
The management says, "Quan Spa is the third Marriott International signature Quan Spa in China and only the fifth in the world. Quan Spa is also the first of its kind to offer slimming programs in Beijing, with the LPG Lipo 6 used to provide endermologie treatments for the body and face."
Grand Hyatt Beijing on East Chang An Avenue, Beijing boats the Club Oasis Fitness Centre & Spa with 55 metre long, resort-style indoor swimming pool with a virtual sky featuring different weather phenomena and a children's pool. It is equipped with the latest fitness equipment with individual satellite TV panel, whirlpool bath, steam and sauna facilities with massage and beauty services and offers fitness and well-being classes and recommended city jogging routes.
Spa packages and services include: traditional Chinese massage, aromatherapy oil massage, traditional Chinese reflexology, manicure and pedicure.
Over 2,924square meters of meeting and function facilities include a grand ballroom, function rooms, boardrooms, and The Residence. The Residence is a multi-functional residential-style facility that includes three meeting rooms, two coffee bars and a private lounge, accommodating up to 300 people. Wireless Internet access for all function rooms. Video, teleconferencing, ISDN/Ethernet and LAN support. Latest audio-visual equipment. Technology concierge on standby.
The management says, "Club Oasis offers the perfect retreat from the pressures of everyday life with facilities of extraordinary scope and scale. The magnificent resort-type swimming pool nestled amongst lush vegetation. Waterfalls, stone statues, majestic pillars, grottos and palm trees are reflected in the shimmering surface of the 1,500-square meter sapphire pool. Ambient musical accompaniment and a unique virtual sky recreating different weather phenomena add another dimension to the experience."
Loong Palace Hotel & Resort at 317 Changping Road, Changping District Beijing features My Spa on the ninth floor of the hotel's south wing.
There are 18 different treatment-rooms with separated bathrooms and luxury spa suite room. an imported Vichy shower and a four people deluxe Jacuzzi bathtub. The product are GUINOT from France and Pevonia from the USA.
Spa packages and services include: traditional Chinese massage, aromatherapy massage, Sabai Stone therapy, facial treatment, hand and feet therapy, and manicures.
There are nine restaurants and bars in the hotel, featuring Cantonese, Sichuan, Italian, Japanese and numerous international flavors from around the world. The gardens provide an outdoor venue, especially during spring and summer time, suitable for a wedding, open-air-concert, weekend gathering, or barbecue party.
Thirty meeting and function rooms including three ballrooms are ideal for either small meetings or larger events for up to 1,000 participants. Facilities include state-of-the-art audio-visual equipment and two business centers.
There are a full range of fitness and recreational options ranging from indoor swimming pools, tennis courts, squash courts, a bowling alley, shuffleboards, and Mahjong rooms. Outdoor facilities includ tennis, basketball and a golf driving range provide guests with an endless choice of sport and leisure activities.
The hotel management says, "We have the best product (used by Holywood stars), exquisite surroundings, super treatment rooms (probably the biggest in Beijing), professional therapists, and an abundant hotel establishment."
The Ritz Carlton Beijing, Financial Street has the eponymous The Ritz-Carlton Spa, Beijing, Financial Street featuring 11 treatment rooms consisting of a signature suite featuring Aquatherapy and Vichy rain shower as well as an exclusive couples' suite highlighting Ann Sack's soaking tub. Additional features include four enriching body treatment rooms, two specially designed rooms for Thai massage and three facial rooms, (with separate male and female facilities) with plunge pools, steam and sauna rooms, a heated indoor swimming pool with Jacuzzi beds and giant movie screen projecting black & white classic movies, a 24-hour fitness center featuring an array of treadmills, elliptical trainers, stationary cycles and weight training equipment, a free movement yoga room, a full-service hair and nail salon.
Meeting facilities include 991 square meters of space which are available for groups of up to 450 guests. The Ritz-Carlton Ballroom (504 square meters) is divisible into three smaller rooms. In addition, three meeting rooms and 200 square meters of pre-function space provide meeting planners with additional flexibility; all are accessible by private entrance.
The hotel offers thematic meeting packages where a complimentary massage will be offered during the coffee breaks. Any spa reservations made during the coffee break will enjoy a 25% discount on spa treatments.
The management says: "Occupying an entire floor of the hotel, the 1,500 square meters' Ritz-Carlton Spa, Beijing, Financial Street embodies the philosophy: 'First we make the world revolve around you, then we gently slow it down.'
"We believe that therapy for your soul not only comes from the hands of a masseuse, it also comes from the world-renowned service of The Ritz-Carlton. At our luxury lifestyle spa, we have blended the customs and culture of China with the rich traditions of The Ritz-Carlton in the design and treatments, offering a sense-of-place experience that is unique and personalized."
China World Hotel at 1 Jian Guo Men Wai Avenue, Beijing has named its spa Jing Chen Retreat.
The spa a wide range of packages – including the Business Travel Reviver and the Jing Chen Detoxifying Experience . For the services services include facials, manicure, pedicure , body scrub, and body wrap. The spa also offers colon hydrotherapy which is said to be very good for the health.
Meeting facilities: The hotel is one of the few premium-five-star hotels in China and one that is located in Beijing. The hotel offers a versatile range of function capabilities from a lavish and pillarless ballroom ideal for all sized meetings or banquets.The hotel provides all kinds of MICE packages that aim at different markets.
The management says, "Our spa in the Hotel already has a history of around five years. All the therapists in our spa are professionals that have majored in Chinese massage. The key difference is our spa combines together European with Chinese medical techniques."
The St. Regis Beijing located at 21 Jianguomenwai Dajie, Beijing, has The St. Regis Spa & Club at B1 level in the Club Wing side of The St. Regis Beijing.
Spa features: Natural hot spring rising from deep underground, 1,500-square-meter facility nestled away in the Beijing landscape, a eaceful urban sanctuary.
Spa Ritual packages include Executive Escape, Beijing Body Renewal, St. Regis Spa "Signature" Treatment and Spa Cuisine、 A "Healthy Indulgence' Package,St. Regis Spa "Total Body Wellness".
Covering 1,221 square meters, the meeting and function facilities include the Great Hall Ballroom, Statesman Hall, Diplomat Hall, and function rooms. The St. Regis Garden (6,000 square meters) is available for gala dinner and/or premier private functions. Meeting technology includes: broadband wireless Internet access for all function rooms, video, teleconferencing, ISDN, Ethernet and LAN support, latest audio-visual systems technology concierge on standby.
The management says, "Unique features of The St. Regis Spa & Club include a natural hot spring rising from deep underground, a peaceful urban sanctuary, advantageous location, high profile guests, and organic products for spa treatment (Jurlique)."
The Regent Beijing at 99 Jinbao Street, Dongcheng District, Beijing features Serenity Spa
Serenity Spa comprises five double and seven single treatment suites, with steam rooms, baths and private changing areas, a Vichy shower room, foot massage suite and hair & beauty salon.
A wide range of treatments and packages are available for both ladies and gentlemen, which can be tailored to suit their individual needs. For spa lovers, the Serenity Spa has a signature treatment package that includes an exotic body scrub, bath ritual, facial and massage with special blend of aromatherapy oils.
Meeting facilities : The Regent Beijing offers a versatile range of function capabilities from a 625 square meter ballroom with a high ceiling and no pillars to eight function rooms ideal for small to medium sized meetings or banquets.
The management says, "Serenity Spa is part of JingChen, well-known for their traditional Chinese Therapy and Massage techniques. The best quality natural products are carefully blended by professional therapists, to ensure the guest receives the Ultimate Spa Experience. An excellent variety of massages, body treatments, luxury facials and traditional Chinese therapies are on offer, designed to rejuvenate, de-stress, re-balance and thus complete your sensory experience."