United Arab Emirates' destination management company Arabian Adventures, together with Emirates Airline and the Government of Dubai Department of Tourism and Commerce Marketing, has published a new Chinese brochure on traveling in Dubai and Abu Dhabi.
The 24-page brochure includes destination information, hotel features and tourist routes in the UAE, Dubai, and Abu Dhabi.
According to Anita Carr, the business development manager of Arabian Adventures, this is the first high-standard brochure in China to introduce Dubai and Abu Dhabi to Chinese tourists.
Emirates Airline and DTCM both consider China as a potential market though currently UAE is still unknown to most Chinese. According to DTCM, the number of Chinese tourists to Dubai has been increasing each year since 1998; the number of 2008 was more than triple that of ten year ago.
The brochure will be used mainly in the telephone sales, presentations, industry events and promotions activities of Arabian Adventures' China office and Asia Tourism Relations. Other travel agencies and Emirates will also use the brochure.