The Hua Ye Xiamen Hotel and Accor Asia Pacific Company Shanghai Company have announced that, with effect from August 1, 2009, they have mutually agreed to discontinue using the Sofitel brand and related management services for the hotel currently named Sofitel Plaza Xiamen.
According to reports in local media, the parting has been by mutual consent with the owners of Hua Ye Xiamen Hotel expressing their gratitude to AAPC Shanghai for its support in helping to establish Sofitel Plaza Xiamen as the city's leading hotel. Markland Blaiklock, the senior vice president of Sofitel Asia Pacific, commented that Accor remained committed to the owners of Hua Ye Xiamen Hotel and to current and future collaborations.
Accor has managed the hotel under the Sofitel brand since July 2005 and both parties will continue to work alongside each other in Vietnam with Sofitel Plaza Saigon and Sofitel Plaza Hanoi.
A spokesman for Hua Ye Xiamen Hotel stated that the change in brand and management services will not affect their continued commitment to providing exceptional service to guests as well as performing their contractual responsibilities to their staff, their suppliers, and their guests.
The Hua Ye Xiamen Hotel will implement and reveal its new brand in due course.