GreenTree Inn Hotel Management Group and eLong.com have jointly announced a strategic partnership.
This is the first time that the hotel group has launched a comprehensive cooperation with channels, and it is believed to be the pioneer for this new cooperation model, and will bring far-reaching implications to hotel reservation market.
GreenTree Inn states that it will form a new type of upstream and downstream partnership focusing on consumers with eLong.com, and launch a long-term, in-depth cooperation to lower industry purchasing chain costs. The partnership is expected to reduce the transaction costs for hotels and channels, create more value for clients, and provide consumers with more cost-effective products and services.
Cui Guangfu, the CEO of eLong.com, said this cooperation with GreenTree Inn would help realize the commitment of saving its clients money.