New Century International Hotel Management Company has set up an office in Shanghai to promote its brands, to expand its market, to develop corporate clients, and to provide marketing and sales support to its hotels in the Shanghai marketplace.
Shanghai is one of New Century's important guest source markets. After years of development, New Century has already gained some recognition in meeting and travel agency markets. The new office will focus more on multinational corporations, and achieve guest source sharing between its member hotels.
It is also learned that New Century is planning to set up offices in key business cities such as Beijing and Guangzhou in the future.