Following a six month trial operation, Ctrip.com has launched its wireless mobile website m.ctrip.com.
Consumers now can log on the site via their mobile phones to book hotels and tickets and to manage personal information in the same way as on earlier online services from Ctrip.
Zhu Jianmin, the senior vice president of Ctrip.com, stated the WAP site is a complement to Ctrip.com's phone reservation and Internet reservation service, and it is a breakthrough in terms of mobile Internet reservation for Ctrip.com and the start of the 3G era for travel services. The launch of m.ctrip.com, which further completes Ctrip.com's reservation platform, is also expected to improve the customer experience.
To serve different mobile Internet users, Ctrip.com has WAP and iPhone versions. The website will automatically jump to the corresponding page according to the different models.
Ctrip.com's mobile website now has already inked cooperation with major mobile phone manufacturers including Nokia, LG, and Apple, and large mobile portals such as Mobile.sina.com.cn. Ctrip is in the process of researching and developing mobile client software for iPhone and Android versions to enable downloads from the website.