ELong.com Launches Mobile Reservation Service

Chinese online travel service provider eLong.com has officially launched its mobile reservation service in Beijing. Users can log onto m.elong.com to make queries and book hotels and tickets.

It is learned that eLong.com has been cooperating with Nokia and China Unicom on the mobile reservation business in 2009. Its mobile website was put into trial operation since December 2009 and now is formally launched.

According to eLong.com, information on its mobile website m.elong.com and its official website eLong.com are synchronized in real time. It only takes two or three seconds to open web pages on the mobile website. Users only need to input query conditions, choose the ticket or hotel they need, fill in the necessary personal information and then click "confirm" to finish the whole reservation work.

In the Q1 financial results released by eLong.com earlier, the company announced it has acquired SunnyChina.com and Sinohotel.com, two websites focusing on online hotel reservations in China. Along with the development of mobile reservation business, eLong.com says it will continue acquisition and joint cooperation in travel booking field.