Each year more than 400,000 international conventions are held worldwide and the direct and indirect economic benefits exceed USD280 billion. The large potential of the industry in China, and the high returns, have attracted many governmental and non-governmental institutions to invest in the new business. Here we review some of the offerings in Shenzhen, Xiamen, and Guangzhou.
Shenzhen Convention And Exhibition Center
With an investment from the Shenzhen Municipal Government of CNY3.2 billion, the center is a large public building with multiple functions including exhibitions, meetings, business, dining, and entertainment. It is an important venue in Shenzhen for various events.
The 540-meter long, 282-meter wide, and 60-meter high Shenzhen Convention and Exhibition Center covers an area of 220,000 square meters on six floors. The total floor area is 280,000 square meters, enough for 5,000 international standard booths. The largest hall of the center is 30,000 square meters, and the largest meeting venue can accommodate up to 3,000 persons. The eight halls, 25 meeting rooms, three dining sections and excellent support services of the Shenzhen Convention and Exhibition Center make it a suitable place for exhibitions, meetings, and events of all kinds.
Marco Polo Shenzhen
Marco Polo Shenzhen is located in the business, commercial and entertainment area of Futian, close to Shenzhen City Hall, the new Shenzhen International Convention and Exhibition Center, and to a Metro station. The hotel is a 20-minute drive from Louhu Railway Station, 25 minutes from Shekou Ferry Terminal and Shenzhen Baoan International Airport, and five minutes from Huanggang Port.
The hotel's rooms and suites are equipped with broadband Internet access, luxury bathrooms, and state-of-the-art communications and entertainment facilities. All rooms feature LCD TV monitors, an electronic safe, separate shower and bath, coffee and tea making machine, electronic door lock, air conditioning, a business-sized desk with multifunction adapters, an alarm clock, and a two-line speakerphone.
The Marco Polo Ballroom, 30 multifunction rooms, and an auditorium can accommodate up to 3,000 persons, and provide venues for meetings, seminars, and social events. The 760 square-meter Marco Polo Ballroom can accommodate up to 600 persons for dining, 800 persons for a meeting, or 1,000 persons for a cocktail party. Other meeting rooms are named after famous cities around the world. All the meeting rooms feature advanced meeting facilities, such as a simultaneous interpretation system and headphones, and a TV monitoring system. The hotel banqueting team of the hotel can help guests with their meetings and events.
Sheraton Shenzhen Futian Hotel
Sheraton Shenzhen Futian Hotel is located in the heart of Shenzhen's Central Business District, between the Shenzhen Convention Centre and Shenzhen Civic Center. The hotel is also directly accessible to Shenzhen's Metro system, which connects to the Hong Kong border and Shenzhen's major shopping, sightseeing, and business districts. The hotel is just 30 minutes from Shenzhen International Airport and one hour from Hong Kong International Airport.
Consisting of two towers, the hotel feature 355 guestrooms and suites, dining facilities include a western restaurant, an Italian restaurant, a lobby lounge, and the Havana Bar. For meetings and events there are 3,500 square meters of flexible function space, including the largest pillar-less ballroom in Shenzhen, and 20 potential function room combinations for hosting small meeting 10 to 250 people. Amenities include a fitness center, an outdoor swimming pool, a tennis court, spa, and [email protected]
Shangri-La Hotel Shenzhen, Shenzhen
The 552-room Shangri-La Hotel, Shenzhen is located in the Lo Wu district, adjacent to the busy Hong Kong border.
The hotel's Grand Ballroom can accommodate up to 1,500 guests. In addition the fully-equipped Plaza Business Center provides a comprehensive and efficient range of facilities and is supported by a comprehensive secretarial service. Seven private rooms for small to medium meetings are also available for guest use.
A Good Hotel Brings Confidence to Customers
Wang Xing works as personnel administration officer at Towers Watson Shenzhen Company. Towers Watson holds various events in Shenzhen from time to time in line with the company's global and Asia Pacific marketing plan. These include the remuneration report sharing meeting for different industries, forums, customer appreciation events, and public training sessions.
A suitable venue for the company's events should have a high-quality projector, audio equipment, microphones, and other hardware facilities. Also there should be good lighting conditions, enough seats, and an undisturbed environment. If these events are to be held in a hotel, Wang will mainly consider following: five-star hotels are first choice, as this is not only an assurance of quality, but it also gives customers confidence; the visibility, location and transport conditions of a hotel are important; facilities of a hotel's meeting venue and the hotel staff's service level are also very important. The venue should be a hotel with an excellent and professional meeting service that can show off the unique features of the company.
Towers Watson, 130-year-old company entered South China seven years ago. Marco Polo Shenzhen has been the company's long-term partner for five years. This hotel is only a five-minute walk from the company's offices and features easy access to the airport and ports. The simplified, modern decoration and the professional service are reasons for the company to choose the hotel. Other hotels the company has chosen include Shangri-La Hotel, Shenzhen; Ritz-Carlton, Shenzhen; and Four Points by Sheraton Shenzhen.
Xiamen International Conference And Exhibition Center
Xiamen International Conference and Exhibition Center is a large modern exhibition center with the facilities for exhibitions and conferences, and a hotel, as well as services like dining, advertising, trade, and storage. The center is at the southeastern end of Xiamen Island, 4,600 meters from the Lesser Kinmen Island. Since it opened in September 2000, the center has hosted more than 100 national and international exhibitions, including the China International Fair for Investment and Trade, the China International Medical Equipment Fair (Spring), the National Pharmaceutical Machinery Expo, the Xiamen Gift Show, the China Xiamen International Stone Fair, and the Xiamen Sport Leisure Article Expo and China Fitness Equipments Fair.
Xiamen International Seaside Hotel
Located at the the picturesque Island Ring Road scenic spot, five-star International Seaside Hotel faces the sea and 150,000 square meters of lawn. The hotel is very close to the Taiwan's Big and Little Quemoy Islands.
The property's 208 guestrooms include 131 sea-view rooms, each more than 50 square meters in area, with sunrise views from panoramic sea-view balconies. The hotel has 10 fully-equipped conference venues, including a 400-person auditorium and a 500-person banquet hall, and shares 28 additional banquet and conference venues with Xiamen International Conference and Exhibition Center. The 150,000-square-meter green lawn is available for outdoor banquets, team building, car exhibitions; or parties. In addition the Hotel cooperates with a travel company to arrange outside activities on a luxury traditional yacht.
Seaview Resort Xiamen
Seaview Resort Xiamen is situated on the seashore, and is easily accessible to any of the city's business, shopping districts and tourism attractions. Close by is the Xiamen International Conference and Exhibition Center. The road from the resort to Xiamen International Airport is very nearly traffic-free and the airport is only a 20-minute drive away. The location allows guests to enjoy sea views as well as offering the convenience of a downtown location. Comprising two parts – Club Area and the main building, the whole resort offers 464 guestrooms and suites with views of the sea and mountain.
The resort's conference, exhibition and banqueting areas cover a total of 3,500 square meters. The largest of these, the pillar-less grand ballroom covers 1,020 square meters and has an eight meter high ceiling. A professional events management team is on hand to help guests anytime and for any occasion.
Other event venues can be found in the garden, by the lake, mountains, valley, and on the 500,000 square meters of lawn. Outdoor events such as lakeside press conferences, terrace parties, banquets on the lawn, outdoor activities in the valley, and vehicle test drive can be held in these places.
Seaview Resort Xiamen offers a full range of recreation and leisure facilities that includes nine swimming pools; two fully-equipped, world-class gyms; indoor and outdoor tennis courts; and a luxury theatre. Guests may also enjoy table tennis or billiards; or experience the sauna, steam bath, or spa in the resort.
Xiamen Fliport Software Park Hotel
As a subsidiary of Xiamen International Airport Group Company, the five-star standard Xiamen Fliport Software Park Hotel is a MICE hotel located in the west of Xiamen Software Park and which attracts world-famous IT companies. The hotel is in the vicinity of Xiamen International Conference and Exhibition Center and is 15 minutes' drive from Xiamen Gaoqi International Airport and is 10 minutes' drive from Guanyinshan and Wuyuanwan business districts. Not only does the hotel provide 356 well-equipped rooms, it also boasts a lobby lounge, an executive lounge, and three restaurants featuring different cuisines. A 1,000-square-meter pillar-less grand function room, three exhibition halls, and 14 meeting rooms offer flexible venues for board meetings of eight or large meetings of 800 people. The 25,000 square meters of subtropical garden is a place for outdoor parties and training sessions. There is also a dedicated team providing meeting services to guests.
Thanks to its convenient location, the hotel has hosted many governmental receptions including the 2009 and 2010 Cross-Strait Forum and 2009 China International Fair for Investment and Trade.
Little Three Links Brings New Opportunities to Xiamen
Xie Jindi, the general manager of CTS Xiamen MCIE Center, sates that compared with the MICE market of the previous year, 2010 will see better results. As residents from other provinces can now travel to Taiwan via the "Little Three Links", Xiamen has attracted many tourists as a transfer point. Many companies will choose to hold meetings in Xiamen and then continue their travel to Taiwan. The cosmetics industry is very active in 2010, and many companies have chosen to hold their dealer assemblies or training sessions in Xiamen.
The opening up of cross-strait tourism has caused many companies who had intended to hold their MICE events in Chengdu or Sanya to change their destination to Xiamen, and then visit Taiwan. Usually they will hold their meeting in Xiamen for one day, and then visit the city for one or two days. According to Xie, MICE guests would usually choose to stay at five-star hotels. Xianglu Grand Hotel, Wyndham Xiamen, Le Meridien Xiamen, and Xiamen International Seaside Hotel are among the hotels Xie has chosen in the past. Xie says that the Xiamen International Seaside Hotel is quite suitable for MICE guests, and the exhibition center and the grand ballroom are the right places for MICE activities and dinner parties, as well as meetings. The hotel's services and environment are also excellent, gaining high scores from guests.
Creativity matters very much in MICE. At the dinner party for an MD VIP meeting with 200 participants Xie and her team built a stage beside Wuyan Bay, and arranged a puppet show bringing Minnan culture to guests. The lottery section providedtgreat surprises for the guests as since it showcased the famous local tea culture. The boardwalk, the yacht, Wuyan Bay, Tulou, and Gulangyu Island are all good venues for outdoor MICE activities such as team building.
Guangzhou International Convention and Exhibition Center
Guangzhou International Convention and Exhibition Center — also known as the China Import and Export Fair Complex — is currentlythe largest exhibition center in Asia. Statistics show that Guangzhou holds 350 large-scale exhibitions and 1,100 fairs each year. The direct revenue of the Guangzhou exhibition industry can reach CNY1.3 billion, which is about 41% of the total for Guangdong province. After the third phase of the exhibition center is put into use, its total floor area will be 1,086,000 square meters, of which the area of exhibition hall will be 330,000 square meters, and there will be space for 21,100 booths. At that time its facilities will exceed those of Hannover Exhibition Center: ranking it number one in the world.
Shangri-La Hotel Guangzhou
Shangri-La Hotel Guangzhou is only 800 meters away from Guangzhou International Convention and Exhibition Center, and it only takes ten minutes to walk to the core area of the center from the hotel. Adjacent to Pazhou Bridge and Liede Bridge, hotel has easy access to Huanan Express Way and Xinguang Express Way, and the Pazhou metro station is only a few steps away. It takes 40 minutes to drive to Guangzhou Baiyun International Airport, 20 minutes to drive to Guangzhou East Railway Station, and 15 minutes to drive to Pearl River New City.
The hotel has 704 guestrooms and suites, including 26 serviced residences. It also has 6,000 square meters of meeting and banquet space, including two pillar-less grand ballrooms and eight multifunctional rooms, offering spacious venues and great flexibility for meetings and banquets. The 2,240-square-meter pillar-less Pearl River Grand Ballroom with an 11 meter high ceiling has the capacity to accommodate banquets for 1,280 people or meetings for up to 3,000 people. Equipped with a grand built-in stage and the latest in audio-visual technology, the Grand Ballroom can host almost any event. The hotel's Guangzhou Ballroom offers views across the Pearl River from the pre-function area.
China Hotel, A Marriott Hotel, Guangzhou
China Hotel, A Marriott Hotel, Guangzhou is located in the city center of Guangzhou and is across the street from Guangzhou Jinhan Exhibition Center. There is metro station near the hotel, which is very convenient for guests who are going to the China Import and Export Fair Complex and the 16th Asian Games venue. The 850 newly-decorated rooms and suites are furnished with state-of-the-art facilities. The hotels 16 2,328 square meters of meeting rooms offer various options for events. The largest meeting room is the Crystal Ballroom with a maximum meeting space of 1,188 square meters and a maximum seating capacity of 1,500 people.