Shangri-La Hotels and Resorts has announced that sales forces and senior management from 50 of the group's hotels around the globe have embarked on the 2010 China Sales Mission.
Designed to update the corporate and travel trade on Shangri-La's latest developments, the sales mission, on the theme of "It's in Our Nature," will run until September 3, 2010 and will visit the following cities: Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Qingdao, Shanghai, and Shenzhen.
The sales mission will introduce Shangri-La's milestone developments this year, highlighted by showing the group's recently-released global brand campaign that focuses on the essence of the Shangri-La culture, "embracing people from the heart and treating them like family."
The sales mission will present the group's newly opened hotels in Guilin and its sixth property in Beijing: China World Summit Wing, Beijing. It will also introduce the group's hotel projects currently under development, with new Shangri-La and Traders hotels scheduled to open in the next three years in Shanghai, Chongqing, Paris, Vienna, Doha, and Tibet.