HelmsBriscoe, VariArts Travel To Jointly Develop China's Meeting Market

U.S.-based HelmsBriscoe, a specialist in meeting procurement, recently entered into a partnership agreement with China's VariArts Travel Group to jointly develop China's meeting market.

Through this new agreement, VariArts Travel's meeting subsidy will become HelmBriscoe's general agent.

Commenting on the agreement Roger Helms, founder and CEO of HelsBriscoe, pointed out that China's meeting market has great potential, and the partnership with VariArts Travel will enable the company provide enhanced and better integrated services for meeting planners in China.

Founded in 1992, HelmsBriscoe is the global company specializing in independent site selection and RFP services.