Hong Kong, China, July 26, 2018 /Isentia Wire/ - Hong Kong — July 26, 2018 – CompoSecure, L.L.C., a pioneer and global leader in the design and manufacturing of premium financial cards, shared data from a soon to be released survey conducted by Edgar, Dunn Company, a leading global consulting firm, that shows Hong Kong is poised to experience the same demand for metal credit cards that took the U.S. by storm.
One thousand people in Hong Kong were polled, and 69 percent said they would prefer metal or metal hybrid cards over plastic cards if all other things (rewards, cost and benefits) were equal. Nearly 80 percent of millennials surveyed, a highly valuable segment as they are just beginning to establish their relationships with financial institutions, reported the greatest desire for metal cards. The top two reasons people said they would use a metal card are its durability and its ability to make an impression.
“The premiumization of everyday products is also having a profound effect on the payments industry, driving the transformation of ordinary plastic payment cards to bespoke personal accessories,” said Jon Wilk, CompoSecure CEO. “Metal cards, as part of a strong loyalty and benefits package, don’t just differentiate the financial institution, they make a positive impression on the cardholder — from the weighty feel in their hand to the sound that it makes when it hits the table to pay the check.”
Consumers’ desire for the metal cards can significantly impact a bank’s bottom line. More than half (63 percent) of Hong Kong consumers said they would leave their bank for another that offered a metal payment card where rewards and benefits were similar. An even higher percentage (68 percent) said they would feel more positively about their bank if it offered a metal card.
A number of major international banks have already begun issuing metal cards in Hong Kong, as they are a top choice among affluent customers around the world. The response from Hong Kong’s growing affluent market has been strong, and other banks are following suit by incorporating metal cards into their offerings. Consumers and the media alike are taking note of the “prestigious” new cards.
Founded in 2000, CompoSecure is pioneer and global leader in the design and manufacturing of premium financial cards. The company focuses on serving the affluent customers of credit card issuers worldwide using proprietary production methods that meet the highest standards of quality and security. The company offers clients secure, innovative and durable proprietary products that implement leading-edge engineering capabilities and technology in both the public and private sector. The mission is to increase clients’ brand equity in the marketplace by offering card products that differentiate the brands they represent, thus elevating the traditional card transaction process to a special cardholder experience.
For more information, please visit www.composecure.com.Source: isentiawire.com