After the resent promotion of a Eutotrip' in China, New Zealand has begun to introduce their own travel product: Silver Fern Trip.

Part of the campaign revolves simply around the statement that New Zealand is much cheaper than Beijing – the example used is that a cup of coffee in Starbucks costs 25rmb in Beijing, but only about 11rmb in New Zealand.

At present, the price of the trip is 12,800rmb – 3,000rmb cheaper than the average market price.