China Travel & Tourism Press, Guangdong Tour Press, Shandong Friendship Publishing House and Shaanxi Travel Publishing Company have together formed the China Travel Publishing Union.

Aiming at serving the travel publishing needs of China, the union will strengthen the relationship and cooperation among its members in order to build a regular and high quality travel writing market. It plans to contribute to the travel industry in China to help make it into the world's top travel destination.

He Li, director of the China Travel & Tourism Press, says that several international publishing firms have already launched themselves into the China travel book market, but  they are cooperating with many un-professional publishing companies in China and have been able to publish many travel books. He says among the 560 publishing companies in China, 400 are working on travel books.