From June 2007, The Los Angeles Convention and Visitors Bureau, China Office will offer the Destination Review training for travel agencies in Beijing in order to specifically introduce the tourism resource of Los Angeles to Chinese tourists.
LA INC's Destination Review training will begin from this month. It will be held on the second Thursday of every month. Through this program, Los Angeles hopes to meet the requirements of different clients, such as, family leisure travel, cultural travel, fashion travel, professional tourism communications.
The Los Angeles Convention and Visitors Bureau, China Office is one of the first foreign city travel promotion offices ever set up in China with the approval of the China National Tourism Administration. Since its foundation in October 2006, the Office has been engaged in promoting Los Angeles's tourism resources within the China market.
Local media says the Los Angeles office they will continue to focus on the MICE market this year. Jamie Lee, chief representative of LA INC, said that Los Angeles is the best option for business meetings and they welcome more companies to choose Los Angeles as their meeting or event destination and for more Chinese tourists learn about this city.
Los Angeles is one of the world's most popular travel destinations. According to the Travel Industry Association of America, Los Angeles was the fourth-largest destination for domestic travel in the U.S. in 2003, outranked only by Las Vegas, Orlando, and Chicago. It was the second-ranked U.S. destination for international travel, according to the International Trade Administration. In 2003, the travel and tourism industry in Los Angeles provided more employment for area residents than any other industry besides international trade.