The Pacific Asia Travel Association has inked a strategic partnership with the Nielsen Company, focused on delivering statistics, analyses and forecasts to the Asia Pacific travel and tourism industry.

The agreement includes a commitment to share information, facts and intelligence to support the reports and publications of both parties. The new relationship will also offer cooperation opportunities such as co-branded research and public relations studies, and joint workshops.

While the agreement will initially focus on the China market, the relationship will take a regional perspective with the participation of other markets throughout Asia Pacific.

PATA and Nielsen will begin rolling out a number of initiatives outlined in the agreement during the remainder of 2007. One of the first will be a China Outbound workshop, to be conducted by Nielsen at the PATA Travel Mart in Bali this September.